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How to Look Better than Your Best in Pictures
By: Courtesy of ARA Content

Every day, the flawless photos of supermodels and actresses stare out from magazines at the checkout counter or from your mailbox. What so many envious women don’t realize is that these photos are very different from the original image that was taken.

Whether it is removing blemishes, smoothing skin tones or hiding other little imperfections, photos are retouched everyday to make them seem flawless. But for all the women who thought this process was out of their reach, one portrait studio has made digitally retouching available to everyone.

Mall-based Glamour Shots now offers Glamour Touch, an exclusive, trademarked process that used to be reserved for the “rich and famous.” After enjoying a makeover, hairstyling and wardrobe consultation, customers go through a multi-pose photo session after which they view their digital proofs. At that time, they can choose to add basic or extensive Glamour Touch to their portrait package.

If they choose the basic package, lines on a subject’s face are softened, teeth and eyes brightened, and laugh lines and minor blemishes digitally minimized. If they purchase an extensive package, the photo retouching is taken further. Acne and braces can be digitally removed, glass glare reduced, teeth whitened, double chins minimized, and scars removed.

The ability to remove acne and braces has made this process very popular with high school seniors who want to look their best in portraits that will be remembered for years. More mature adults like the fact that it removes wrinkles on their faces; but women of every age are taking advantage of the process to achieve their best portrait ever.

In addition to Glamour Touch, Glamour Shots offers many other digital processes to complement their portraits: black and white, sepia, and colorized portraits to name a few.

In a way, Glamour Shots has “Glamour Touched” its own self-portrait. In 1998, the company reached a crossroads as rapid growth from the eighties slowed down. Many women were unhappy with the glitzy, stylized photos that made the company the market leader.

The company listened. Gone are the days of big hair and theatrical makeup, feather boas and coquettish poses. Today’s Glamour Shots portraits are noted for their timeless, natural look that captures everyone’s best in portraits. And by providing distinctive portraits for families and children, women find that the studios fulfill all of their photography needs.

Around Easter, parents can enjoy seeing their child’s photo being taken with a bunny, and May is a popular time for high school senior portraits. During the summer months, Glamour Shots puts the focus on children with an annual Kids’ Photo Contest that sees entries from all over the nation.

To learn more about the Glamour Touch process or to find a Glamour Shots studio nearest you, simply call (800) Glamour Shots or log on to their Web site: www.glamourshots.com.

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